OUR STORY
Built on steady ground,
not bold claims.
Thanh Tung was founded on a simple observation: most Vietnamese businesses do not need more ambition — they need better structure, clearer thinking, and someone willing to look honestly at what is actually happening inside their organization.
← Back to HomeWho We Are
A consulting practice rooted in Ho Chi Minh City
Thanh Tung was established in 2009 in District 1, at a time when Vietnam's business environment was expanding quickly and many companies were struggling to build the internal capability to manage that growth responsibly.
Our founders — a group of practitioners with backgrounds in organizational behavior, corporate finance, and governance — saw that smaller advisory firms could serve local companies far more attentively than large international consultancies typically did. The work began with a single client in the textile sector and grew steadily through referral.
Today, our practice covers three defined areas: team effectiveness, capital readiness, and enterprise risk management. We keep our scope deliberate because depth matters more than breadth. Every engagement delivers a written, actionable deliverable — not a slide deck full of suggestions.
We are proud to work in both Vietnamese and English, and we take the time to understand the specific dynamics of each client's industry, ownership structure, and leadership culture before offering any recommendation.
15+
YEARS IN PRACTICE
140+
ENGAGEMENTS COMPLETED
3
FOCUSED SERVICE AREAS
92%
CLIENT RETURN RATE
What Guides Us
Mission and values
Our Mission
To support Vietnamese business leaders in building organizations that are more coherent, more capable of raising capital, and better equipped to face the risks that growth inevitably brings — without making things more complicated than they need to be.
Candor Over Comfort
We tell clients what we actually find. If a team's problems run deeper than communication style, we say so. If a company is not ready to raise capital, we explain why and outline what readiness would require. Our value is in honest assessment, not pleasant reports.
Respect for the Client
We recognize that business leaders carry real responsibility. Our job is not to judge decisions but to improve the quality of information and thinking that goes into future ones. We show up prepared, we listen before we speak, and we deliver what we promise within the time agreed.
The People
Our consulting team
A small team with complementary backgrounds — close enough to work as a unit, diverse enough to cover the range of issues our clients face.
Tran Ngoc Ha
MANAGING CONSULTANT
Ngoc Ha has spent eighteen years working with manufacturing and trading companies on organizational design and leadership team alignment. She leads our team effectiveness practice and facilitates most of our diagnostic interviews personally.
Pham Duc Long
CAPITAL ADVISORY LEAD
Duc Long brings fourteen years in corporate finance and has worked across bank credit, private equity, and government fund processes in Vietnam. He leads our growth capital advisory engagements and advises clients on investor communication and financial narrative.
Le Bich Thuy
RISK MANAGEMENT SPECIALIST
Thuy holds a postgraduate qualification in enterprise risk from the National University of Singapore and has designed risk frameworks for companies in real estate, financial services, and logistics. She leads all ERM setup engagements and runs our risk champion training programs.
How We Work
Standards we hold ourselves to
These are not marketing statements. They are working principles that shape how every engagement is designed and delivered.
Written Deliverables Only
Every engagement closes with a written document — not slides, not verbal summaries. Our clients need something they can act from and share internally.
Fixed Timelines Honored
We scope each engagement to a defined number of weeks and we hold to that. If scope changes, we renegotiate openly rather than quietly extend the billing period.
Client Confidentiality
We do not discuss client work with anyone outside the engagement team. Every new engagement begins with a signed confidentiality agreement before any diagnostic conversation takes place.
Evidence-Based Assessment
Recommendations are grounded in what we observe — survey data, interview findings, financial figures, documented process flows. We do not recommend based on intuition alone.
Senior Consultant Involvement
The consultants named in our proposals are the ones who do the work. We do not staff engagements with junior associates without the client's knowledge and agreement.
Bilingual Communication
All work is conducted in Vietnamese or English — or both — according to the client's preference. Documentation, interviews, training sessions, and deliverables adapt to what the client's team actually needs.
Our Context
Business consulting in Vietnam: what we have learned
Vietnamese businesses operate in a business environment that has evolved quickly since the late 2000s. Ownership structures are often concentrated in founder-led families. Capital markets remain less accessible than in more developed economies. Regulatory frameworks for enterprise risk and governance are becoming more formalized, particularly for companies engaging with international partners or regulated industries.
In this context, consulting work requires fluency in local norms as much as it requires technical expertise. A team assessment approach designed for a European technology company will not translate directly to a Vietnamese manufacturing firm with a long-serving workforce and strong hierarchy expectations. A capital readiness framework drawn from Silicon Valley assumptions about investor culture will not serve a company trying to engage Vietnam's bank lending system or a regional private equity firm.
Thanh Tung was built around this reality. Our frameworks and tools are designed for the conditions that Vietnamese businesses actually face — including the management styles, ownership priorities, and capital access dynamics that shape what is realistic and what is not.
Our three service areas — team effectiveness, capital advisory, and risk management — were chosen because they represent the most common structural challenges that prevent otherwise capable Vietnamese companies from growing steadily and sustainably. We believe good consulting in this market should make organizations more resilient without making them more bureaucratic.
GET STARTED
If any of this resonates, let's talk.
An initial conversation is low-pressure and takes about an hour. We listen first.
Contact Our Team